智能手机在尼日利亚 Smartphones in Nigeria

Smartphones in Nigeria智能手机在尼日利亚BlackBerry babes黑莓女孩Its devices are still popular there, but Africa won’t save RIM黑莓手机在这里仍然最畅销，但非洲会解救RIM“DO YOU know how many times you have embarrassed me because you have refused to buy me a BlackBerry?” Keisha screams in a dusty car park, jabbing her boyfriend’s chest. Daniel says he can’t afford it until next month. It is the final straw for Keisha.在一个脏兮兮的停车场，凯莎猛的捶打着男友的胸膛，大声尖叫声，“你告诉么？就因为你不愿给我卖黑莓手机,我杨家是被人轻视。”丹尼尔说道下个月他就能把钱凑够。这也是凯莎最后一根救命稻草了。

This is a scene from “BlackBerry Babes”, a Nigerian film about women wooing men into buying them such a smartphone. The plot may be absurd, but its sense of fashion is spot on. RIM, the maker of the device, may get clobbered elsewhere in the world (its market share in America has dropped to 1.6%), but in Nigeria BlackBerrys are still hot.这是尼日利亚电影“黑莓女孩”中的一个场景，内容谈的是女人让男人给她们卖一个类似于的智能手机。情节看起来很荒谬，却现实体现了当地风行的风尚。手机厂商RIM在世界其他地方（黑莓手机在美国的市场占有率跌到至1.6%）的市场有可能日益衰败，但在尼日利亚，黑莓手机仍然很最畅销。The country’s obsession with BlackBerrys is part of a wider trend: although the market share of smartphones is still small, they are becoming more popular all over Africa. They allow those unable to afford computers to browse the internet for a few dollars a month. Thumb-tapping phone users generate 67% of online searches in Nigeria. More than 4m of its citizens own a smartphone, about 4% of mobile subscribers.尼日利亚对黑莓手机的着迷是一个大趋势的缩影：尽管在这里智能手机的市场份额并不大，但在整个非洲用智能手机的更加多了。

对于那些没有能力出售计算机网际网路的人来说，每个月只要花上几美元就可以用于智能手机就可以解决问题了。在尼日利亚触屏手机用户产生67%的在线搜寻流量。有400多万市民享有智能手机，占到全部移动用户的4%。

If half of these use a BlackBerry, it is because RIM has managed to attract the younger set, says Nicholas Jotischky, an analyst at Informa, a market researcher. Users particularly fancy the BlackBerry Messenger (BBM) service, which allows them to send texts for nothing. “I have a BlackBerry to talk to friends—and boys. If you have a BlackBerry people see you in a certain light,” says Diana Ogwuegbu, a student in Lagos, who has hundreds of BBM friends. Savvy businesses use BBM to market their products.一个市场研究员，Informa的分析师Nicholas Jotischky说道，由于RIM将客户群以定坐落于年长群体，所以有半数的用户用于黑莓手机。用户尤其讨厌黑莓手机的短信（BBM）功能，这可以让他们免费发送到消息 (通过数据方式-如GPRS发送到，不是SMS)。拉各斯的一个享有众多BBM朋友的学生Diana Ogwuegbu说道，“我用黑莓手机跟朋友聊天—还包括男友，享有黑莓手机不会让朋友对我刮目相看，”一些聪明的企业用BBM推展产品。

BlackBerrys are quite secure, but RIM’s market share is not. Although Nokia, another troubled phonemaker, still boasts high sales figures in Africa, it is Chinese firms such as Huawei, ZTE and Tecno which are more likely to erode RIM’s market share: they offer cheaper handsets and smartphones with two SIM cards (which allows customers to use two different networks—handy in a country where wireless service is unreliable). RIM may also suffer as Nigerian operators start to offer Apple’s iPhone.黑莓手机安全性很高，但RIM的市场份额就没有那么悲观了。尽管另一家身陷泥潭的手机厂商诺基亚也在非洲具备较好的销售业绩，类似于华为、中兴和德卡诺这类中国公司可能会渐渐毁灭RIM的市场：这些厂商的手机和智能手机有两个SIM卡槽（这样用户能用于两个有所不同的网络，这对于一个信号很差的国家来说很简单），而且价格更加低廉。

随着尼日利亚的运营商引进苹果，RIM也在遭到某种程度的困境。So Nigeria, or Africa for that matter, is unlikely to save RIM. For that, other things have to go right, in particular the launch of devices that use the new BlackBerry 10 software in January. Nollywood may soon have to use another storyline: being spurned for still using a BlackBerry.因此尼日利亚或者非洲无法解救RIM。所以RIM必需作出准确的决策，尤其是明年1月要发售用于BlackBerry 10软件的新手机。

诺莱坞迅速就不会有新的故事谈了：谁还用黑莓谁就不会沦为笑柄。

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