苹果年度营收15年首降 第4财季中国营收减3成

Apple Inc said it saw a nearly 30% decline in its China revenue in the fiscal fourth quarter ending September, the highest fall among all regions, due to tepid demand for its iconic iPhones.苹果公司日前回应，由于标志性的iPhone市场需求不央，在截至9月的第四财季中，苹果在中国的营收上升近30%，在所有地区中降幅仅次于。The firm recorded $8.79 billion in revenue in China in the quarter. The figure was $12.51 billion during the same period last year.该财季苹果在中国的营收为87.9亿美元，去年同期这一数字为125.1亿美元。Globally, its revenue declined 9 percent to $46.85 billion and profit fell 19 percent to $9 billion. That was in line with Wall Street analysts expectations.从全球来看，苹果的营收为468.5亿美元，利润为90亿美元，分别上升了9%和19%。

这合乎华尔街分析人员的预期。The result is Apples third consecutive decline in quarterly revenue and profit. It also marked Apples first annual sales decline since 2001.这是苹果倒数第三个财季营收和利润经常出现下降，这一业绩也标志着苹果自2001年以来首次经常出现年度销售额下降。Its annual revenue fell to $216 billion in the 2016 fiscal year, from a record $234 billion in 2015.苹果的年营收额从2015财年创纪录的2340亿美元跌到至2016财年的2160亿美元。

But Tim Cook, Apples CEO, said consumers were excited about the firms latest model iPhone 7 series, which would probably perform well in the upcoming holiday season.但是苹果公司的CEO蒂姆·库克回应，消费者对该公司的近期手机iPhone 7系列十分激动，这将很有可能使得该公司在将要来临的节日季节有较好展现出。Were thrilled with the customer response to iPhone 7, iPhone 7 Plus and Apple Watch Series 2, as well as the incredible momentum of our Services business, where revenue grew 24 percent to set another all-time record, Cook said.库克说：“我们对客户对于iPhone 7, iPhone 7 Plus以及Apple Watch 2的反响很失望，还有我们服务业务令人难以置信的势头，其营收同比快速增长24%，刷新了历史之最。

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